Add your name to the make

It is a sad story. One of the most illustrious names on the road and on the track is fading and will vanish altogether. The FIAT group has lost faith in the brand of Lancia. Since 1906 the name gathered fame with great innovations and inventions. Later this fame was followed by fabulous rallying and racing results. 

Over the past 108 years the development of the motorcar owes much to the technical genius at Lancia. Innovations have been its trademark ever since Vincenzo Lancia founded the company in 1906. Engineers were always ahead of the market and made up for the lack of marketing talent in Torino. Recently however it is the bookkeepers under the leadership of Sergio Marchionne who take over. Lancia is left to die slowly, retreating to its home market in order to disappear without a cry. In 1955 the Automobile Club of Italy proposed to Lancia to help Ferrari by selling them their Lancia F1 cars. Would it not be time for the ACI to propose Fiat to help Lancia by selling off Chrysler? We need your support to save history from disappearing. Take one minute to fill out the petition.  

(Photo Lancia ) 

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